Danish solar power producer Better Energy A/S has started building a 200-MW subsidy-free photovoltaic (PV) park on behalf of Denmark-based Heartland A/S.

When completed next summer, the project is set to create northern Europe’s largest solar farm installed without using any subsidies, Better Energy said on Monday. It will also be the first plant of its kind to be directly connected to the Danish electricity transmission network.

Located on agricultural land in Holstebro Municipality, the complex will be capable of producing enough electricity to supply around 127,000 local residents. About half of its output will be sold to Heartland’s fashion house subsidiary Bestseller, accounting to 100% of the unit’s electricity consumption at the buildings that it owns and operates globally.

The operation of the solar park and its off-take deal with Bestseller will help “significantly” reduce the carbon dioxide (CO2) footprint of clothing brands such as Jack & Jones, Vile, Vero Moda and Name It. In addition to Bestseller, the NORMAL apparel brand and nemlig.com will also purchase electricity from the PV complex.

Apart from developing and building the plant, Better Energy will also be in charge of its operation.

Better Energy noted that the site of the solar park will be used for organic farming purposes. The grid interconnection will be made at Energinet’s transformer station in the spring of 2021.