Tesla Inc. shares tumbled about 11% this week, weighed down by shockingly bad sales reports from around the world. In Germany, sales plunged last month to the lowest since 2021, and they tumbled in France and the UK as well. The news from China, one of Tesla’s biggest markets, is also bleak. Deliveries fell 11.5% year over year — while the shares of Chinese competitor BYD Co. notched their best week since 2020 as investors cheered an update to its smart-driving technology.
The battering has left Tesla’s stock down 25% from its Dec. 17 record closing high. It reached that peak after nearly doubling in the wake of Donald Trump’s election victory, as Musk established himself as the president’s right-hand man. That honeymoon has given way to the day-to-day reality of running an electric-vehicle maker at a time when the new administration’s policy is turning away from the industry and as Musk has become an increasingly polarizing figure.
The European sales weakness may signal that Musk’s political leanings are impacting Tesla’s performance. In recent months, he embraced a far-right party in Germany and picked a fight with the UK Prime Minister ahead of results showing that sales fell in Europe’s three largest markets. In early February, Trump boosted tariff threats on the European Union while engaging in brinkmanship over levies against Canada and Mexico.
“There is an argument to be made that Tesla is beginning to be penalized for Musk’s close relationship to Trump,” Mike O’Rourke, chief market strategist at Jonestrading, wrote in a note.
Of course, some investors hope that Musk’s proximity to the president will benefit the carmaker, for example, by helping ease the regulatory pathway for his ambition to develop a self-driving car.
But for now, Tesla’s stock is the biggest laggard this year among firms in the Bloomberg Magnificent Seven Index, which tracks the megacap tech-related shares that have been the source of much of the market’s strength. It’s also the most expensive to hold in that group, with a valuation that’s roughly three times as high as the rest of the cohort, even after its recent slump.
Some market-watchers say there could be further downside ahead for Tesla and that investors should wait to jump in.
“I expect that TSLA likely does bottom within around 2-3 weeks from now and turn up sharply,” Mark Newton, head of technical strategy at Fundstrat, wrote in a note. “However, at this time it remains within a short-term downtrend with an incomplete pattern and volume which is still far heavier on the downside.”
There may be a window to buy Tesla at a steeper discount in the coming weeks, and the next level he’s watching is around $350 a share, compared with about $362 at Friday’s close.
A “further decline makes TSLA an attractive risk/reward opportunity,” Newton said.
Wall Street is largely split on Tesla shares. Roughly half of analysts covering the company give it a buy-equivalent rating, while the other half say to hold or sell. The average 12-month price target is about $360.
