The price adjustments are as follows: the Model 3 Long Range AWD now costs $79,990, up $11,000 (16%) from $68,990; the Model 3 Performance is $89,990, a $10,000 (13%) increase from $79,990; the Model Y Long Range AWD is $84,990, up $15,000 (21%) from $69,990; the Model S Long Range AWD is $133,990, a $19,000 (17%) rise from $114,990; the Model S Plaid is $154,990, up $18,000 (13%) from $136,990; the Model X Long Range AWD is $140,990, a $19,000 (16%) increase from $121,990; the Model X Plaid is $161,990, up $19,000 (13%) from $142,990; the Cybertruck Dual Motor AWD is $139,990, a $25,000 (22%) rise from $114,990; and the Cybertruck Tri-Motor Cyberbeast is $167,990, up $30,000 (22%) from $137,990.
Tesla has faced challenges in Canada recently, with sales declining due to consumer shifts toward other electric vehicle brands. Contributing factors include trade disputes and public sentiment regarding Tesla’s CEO, Elon Musk. Musk’s comments, including a statement that “Canada is not a real country,” have drawn criticism, as has his significant financial support for political campaigns in the U.S. These factors have led to reduced demand, with Tesla reporting excess inventory at various locations across Canada.
The price increases align with Canada’s recent tariffs on U.S. products, a response to U.S. tariffs on Canadian goods. These trade measures have raised costs for imported vehicles, prompting Tesla to adjust pricing for new orders. Even if Tesla vehicles were eligible for Canadian EV incentives, the new prices exceed most incentive program thresholds, potentially limiting affordability for many buyers.
Tesla’s price adjustments reflect broader trade dynamics affecting the automotive industry. The company continues to navigate market challenges in Canada while maintaining its position as a leading electric vehicle manufacturer. As trade policies evolve, Tesla aims to adapt its strategies to sustain demand and support its long-term growth in the region.
