On April 23, GWM presented its diverse product lineup at AUTO SHANGHAI 2025, featuring six major brands: HAVAL, WEY, TANK, ORA, Great Wall Pickup, and SOUO. The event marked the launch of GWM’s Pan-ICE Strategy, the introduction of a 4.0T V8 engine, and the unveiling of a refreshed corporate logo. GWM stated: “The Pan-ICE Strategy integrates internal combustion and electrification to offer energy efficiency and adaptability for global markets.”
HAVAL achieved 56,748 units sold in April, a 20.60% year-on-year rise. The second-generation HAVAL Xiaolong MAX, launched with a starting price of 116,800 yuan, secured 16,368 pre-orders within 24 hours. TANK sold 19,201 units, with the TANK 300 contributing 10,586 units, up 13.46% from last year. TANK’s global cumulative sales reached 663,200 units.
ORA recorded 1,797 units sold in April, with global sales totaling 518,100 units. At AUTO SHANGHAI 2025, ORA debuted the Lightning Cat Wagon and announced: “We plan to launch at least two major models in the second half of 2025.” Great Wall Pickup sold 17,500 units in April, adding to a global total of 2.7562 million units. The Shanhai Poer Hi4-T, the world’s first off-road plug-in hybrid pickup, entered pre-sale at the event, priced at 249,800 yuan for the performance version and 228,800 yuan for the global version.
GWM’s Pan-ICE Strategy, introduced at AUTO SHANGHAI 2025, focuses on combining hybrid technologies with internal combustion engines to meet diverse global demands. The 4.0T V8 engine, a key highlight, strengthens GWM’s position in the high-end off-road market. Additionally, GWM revealed a new corporate logo, incorporating a “GWM” base into its beacon tower design. The company noted: “The logo reflects our slogan, ‘Go with more,’ symbolizing our commitment to progress.”
