This milestone follows Geely Automobile’s May 7 announcement of its intent to fully acquire Zeekr Group, aligning with the “One Geely” strategy outlined in the Tāizhōu Declaration. The strategy emphasizes streamlined operations and enhanced collaboration within the group to boost efficiency and competitiveness. The merger aims to integrate resources, reduce redundant investments, and drive innovation, positioning Geely Automobile for sustained growth and improved profitability.
The consolidation strengthens Geely Automobile’s standing in the global smart electric vehicle market. By combining Zeekr’s expertise in premium new energy vehicles (NEVs) with Geely’s established presence in the mainstream automotive sector, the merged entity will enhance capabilities in technology, product development, supply chain, manufacturing, marketing, and global expansion. This synergy is expected to create economies of scale and unlock new opportunities for growth.
Post-merger, Geely Automobile will offer a diverse portfolio spanning internal combustion engine vehicles, battery electric vehicles, plug-in hybrids, and methanol-hydrogen electric vehicles. The company will also cater to a broad market range, from mass-market to premium and luxury segments, reinforcing its competitive edge in the evolving automotive industry.
Li Shufu, Chairman of Geely Holding, stated: “Since the launch of the Tāizhōu Declaration last year, the ‘One Geely’ initiative has made solid progress. This merger lays a strong foundation for a brighter future for Geely Automobile.” The agreement reflects Geely’s commitment to integrating its subsidiaries to deliver greater value to shareholders and customers.
The merger positions Geely Automobile to capitalize on the growing demand for new energy vehicles while maintaining its leadership in traditional automotive markets. By leveraging Zeekr’s advancements in smart electric vehicle technology, Geely aims to accelerate innovation and expand its global footprint. The agreement marks a pivotal step in enhancing operational efficiency and delivering sustainable, high-quality mobility solutions worldwide.
This strategic move underscores Geely Holding’s focus on fostering collaboration across its brands to meet the demands of a rapidly changing automotive landscape. The successful integration of Geely Automobile and Zeekr is expected to drive long-term growth and solidify the company’s role as a leader in the global automotive industry.
