Ms. Li explained that BYD is working to match European production standards. Its first European plant, located in Hungary, is scheduled to start operations later this year, while a second facility in Turkey is expected to come online in 2026. Together, these plants will strengthen BYD’s ability to respond to customer needs more efficiently and enhance delivery capabilities across the European market.
In the short term, plug-in hybrid vehicles (PHEVs) will play a central role in BYD’s strategy. The company plans to launch three to four new PHEV models within the next six months, expecting the segment to take the lead in Europe within one to two years. Looking ahead, BYD also intends to introduce its premium brand YANGWANG to European consumers by 2027.
To support its expansion plans, BYD is engaging with hundreds of local suppliers and preparing to build an extensive retail network. The company intends to establish more than 1,000 outlets across 32 European countries by the end of this year. Its product lineup has expanded significantly, with 13 models now available in Europe, compared with just a few two years ago.
The SEAL 6 DM-i TOURING, the latest addition to BYD’s European portfolio, highlights the company’s focus on range and efficiency. The model offers a combined driving range of up to 1,350 kilometers, aiming to meet the diverse needs of European drivers.
Ms. Li noted that BYD has continued to record double-digit growth in 2024. Overseas markets are expected to play an increasingly important role in 2025, providing momentum for the company’s global expansion strategy.
By combining localized production with an expanded retail presence and a growing vehicle portfolio, BYD is positioning itself to become a key player in Europe’s evolving EV and PHEV markets. Its commitment to aligning operations with local standards and its investment in supply chains underscore the company’s focus on long-term growth in the region.
