A can of Red Bull
The facility will include storage capacity for 170,000 pallets, ensuring significant warehousing capability. Internal conveyor bridges will be installed to support intralogistics, streamlining the movement of goods between different areas within the site. In addition to manufacturing and packing operations, the facility is planned to handle large-scale distribution activities, enhancing efficiency in supply and delivery.
The project was first announced in 2021, when the original completion date was targeted for 2027, with an estimated cost of around $700 million. Updated plans now set the completion timeline for 2028. Once operational, the factory is expected to reach its maximum filling capacity of three billion cans annually by 2031, highlighting the scale of its planned output.
The Concord facility reflects growing demand in the beverage sector, as companies expand their production and distribution infrastructure to meet consumer needs. By combining the expertise of Red Bull and Rauch in beverage manufacturing with Ball Corporation’s capabilities in can production, the facility aims to optimize efficiency and capacity in the supply chain.
The large storage area and advanced internal logistics systems are designed to support continuous operations and rapid distribution, reducing bottlenecks and ensuring timely delivery to various markets. With space for extensive pallet storage and modernized packaging lines, the site is expected to become a critical production base for the partners involved.
The updated project timeline aligns with long-term strategic planning by the companies, reflecting both market growth expectations and the scale of investment required. Once fully operational, the facility will serve as a significant contributor to beverage supply in the region, with its high-capacity production capability meeting increasing demand over the next decade.
This development underscores the importance of integrated manufacturing and distribution facilities in the modern beverage industry. With large-scale production capacity, advanced logistics systems, and a strong partnership among leading companies, the Concord project is positioned to play a major role in strengthening supply chain efficiency and supporting business growth.
