Building on a partnership spanning over a decade, Ericsson will upgrade Zain Jordan’s charging system with the latest software, integrating new features and hosting it on Ericsson’s cloud platform. This upgrade will enable Zain Jordan to provide more personalized and seamless services, particularly for prepaid customers. The enhanced system is designed to improve agility, allowing Zain Jordan to launch new services faster, reduce operational costs, and capitalize on emerging 5G business opportunities.
Wesam Abu Hashhash, Zain Jordan’s technology and digital innovation director, stated: “This investment reflects our commitment to delivering innovative services and an exceptional customer journey. By digitalising our prepaid customer service experience with Ericsson’s monetization and core commerce portfolio, we are setting the stage for a more agile and customer-centric approach. This transformation will enable us to meet the evolving needs of our customers while maintaining our leadership in the Kingdom’s telecommunications sector and support the broader digital transformation efforts across the Kingdom.”
The modernization effort aligns with Zain Jordan’s goal of meeting evolving customer demands while maintaining its position as a leader in Jordan’s telecom industry. The cloud-native transformation is expected to streamline operations and support the introduction of innovative services, enhancing connectivity across the region. Kevin Murphy, Ericsson’s vice president and head of North Middle East and Africa, said: “Through this cloud-native transformation, we are enabling Zain Jordan to enhance customer service experiences, improved time to market & agility, streamline operations, and unlock new opportunities in the digital economy. As Zain continues to evolve its service offerings in Jordan, this transformation will pave the way for future innovations that enhance connectivity and service experiences across the Kingdom.”
This initiative supports Jordan’s broader digital transformation goals, fostering improved connectivity and service quality for customers while positioning Zain Jordan to adapt swiftly to market changes and technological advancements.
