Ford Pro and Xcel Energy are launching the 30x30 initiative within Xcel Energy’s broader Electric Vehicle Supply Infrastructure (EVSI) program to scale EV adoption and increase access to charging infrastructure for business fleets across Xcel Energy’s service areas in the US.

Through the program, most upfront costs for EV charging equipment and installation for businesses will be offset by Xcel Energy. Ford Pro will offer its suite of end-to-end charging solutions to Xcel Energy business customers as part of the effort.

Starting in 2024, 30x30 will be available through Xcel Energy’s EVSI program in Colorado and Wisconsin. The program will seek opportunities for expansion in future states over the next six years within Xcel Energy’s service territories, pending regulatory approvals, including Michigan, Minnesota, New Mexico, North Dakota, South Dakota and Texas.

Together, the partners will streamline the process for businesses to acquire EV charging and support. Subject to applicable program requirements, Xcel Energy will install the charging infrastructure for business customers that qualify for and enroll in an approved EVSI program in the customer’s service location, with most upfront costs offset by Xcel Energy. Ford Pro will provide Ford Pro Charging equipment and post-installation customer service and support.

Ford Pro and Xcel Energy also intend to analyze telematics data from vehicles participating in the initiative to promote commercial charging during off-peak times, helping reduce electric grid emissions and potentially saving customers money.