The platform, designed to integrate advanced AI capabilities, will improve consumer intelligence, productivity, and profitability across areas such as research, operations, customer support, and customer relationship management. It will first launch in Singapore, powering Circles’ Circles.Life app, before expanding to Circles’ global telecom partners. The multi-year partnership provides Circles access to OpenAI’s early-stage AI models and research programs, positioning the company to pioneer new AI benchmarks for the telecom sector.
Awais Mailk, global chief growth officer of Circles, stated: “At Circles, our mission is to continuously push the boundaries of what a telco experience should be and bring innovation from Singapore to the world. OpenAI is a global pioneer in AI and we are thrilled to collaborate with them to launch this AI-native platform to our telco partners globally. This collaboration will deliver a paradigm shift in not just user experience, but also operator efficiency which will further enhance value to the users.”
The initiative addresses challenges faced by telecom operators, including customer satisfaction, retention, and profitability. By leveraging OpenAI’s technology, Circles aims to transform digital experiences through an AI-driven app that adapts to users’ lifestyles, offering personalized services in connectivity, shopping, travel, gaming, and wellness. The platform will utilize OpenAI’s advancements in text, voice, image, and vision technologies, combined with Circles’ expertise in consumer behavior and operator systems.
Gaurav Tandon, VP of product & AI innovation at Circles, said: “We’re excited to integrate OpenAI’s cutting-edge AI research with our proprietary data intelligence engine to reimagine digital connectivity from ground up. We are at the cusp of a unique technological shift that will create the next generation of telcos which consumers love, will thrive and endure for several decades.”
Oliver Jay, managing director for international at OpenAI, added: “Circles has consistently demonstrated leadership in digital transformation within the telco industry. With OpenAI’s technology, Circles will be setting new standards for how AI can enhance consumers’ interactions with critical telco services. We look forward to working with Circles to raise the bar for customer experience and drive operator efficiency globally.”
This collaboration positions Circles to meet evolving consumer demands for personalized, responsive telecom services, reinforcing Singapore’s role as a hub for innovative technology solutions.
